“Master Google Ads with Professional Training from Google Partner Agency Experts”
“Live classes, advanced ad strategies, and certification preparation designed for marketers and Businesses.”
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Choose your Favorite Module from here.
Fundamentals of PPC and Google Ads : Module 1
- Overview of Pay-Per-Click Advertising and Its Role in Marketing Strategy
- Google Ads Ecosystem: Search, Display, Shopping, and Video Ads
- Structuring a Google Ads Account for Professional Management
- Budgeting Strategies and Billing Options
Module 2: Campaign Strategy and Creation
- Advanced Campaign Types: Search, Display, Shopping, Video, and Performance Max
- Goal-Based Campaign Selection (Leads, Sales, Brand Awareness)
- Crafting Effective Campaign Structures for Maximum ROI
- Setting Campaign Budgets and Bidding Strategies
Module 3: Advanced Keyword Strategy
- Keyword Research Tools and Advanced Techniques
- Building Intent-Focused Keyword Lists
- Negative Keywords and Their Role in Campaign Optimization
- Monitoring and Improving Keyword Performance Metrics
Module 4: Audience Targeting and Segmentation
- Leveraging Custom Audiences and Intent Data
- Creating and Managing Remarketing Campaigns
- Advanced Demographic and Geographic Targeting
- Harnessing Lookalike Audiences for Broader Reach
Module 5: Ad Copy and Creative Optimization
- Writing High-Performance Ad Copy: Headlines, Descriptions, and CTAs
- Responsive Search Ads: Best Practices and Optimization
- Designing Eye-Catching Display Ads with Targeted Messaging
- A/B Testing for Continuous Improvement
Module 6: Bidding and Budget Optimization
- Manual Bidding vs. Automated Bidding: When and How to Use Each
- Implementing Advanced Bidding Strategies (Target ROAS, Maximize Conversions)
- Bid Adjustments for Device, Location, and Audience Performance
- Budget Pacing and Seasonal Adjustments
Module 7: Landing Page and Conversion Optimization
- Building Conversion-Centric Landing Pages
- Aligning Ad Messaging with Landing Page Content for Higher Relevance
- Reducing Bounce Rates and Enhancing User Experience (UX)
- Conversion Rate Optimization Techniques
Module 8: Performance Tracking and Reporting
- Setting Up Conversion Tracking and Analytics Integration
- Using Attribution Models to Understand Conversion Journeys
- Generating Custom Reports for Data-Driven Decision Making
- Monitoring Key Performance Indicators (KPIs)
Module 9: Troubleshooting and Advanced Optimization
- Identifying and Resolving Common Campaign Issues
- Scaling Successful Campaigns: Growth Strategies and Tools
- Maintaining Account Health: Policy Compliance and Quality Score Management
- Competitor Analysis and Auction Insights
Module 10: Future Trends and Capstone Project
- How to work on client proposal
- Reports
- Campaign Audit
- Preparing for Google Ads Certifications and Industry Best Practices
