Becoming a Google Ads Partner is a significant achievement for advertising agencies that specialize in managing Google Ads (formerly known as Google AdWords) campaigns. Google Ads is one of the most widely used online advertising platforms, and being a Google Ads Partner demonstrates a high level of expertise and competence in managing Google Ads campaigns for clients. Here’s what you need to know about becoming a Google Ads Partner advertising agency:
1. Eligibility Requirements:
To become a Google Ads Partner, advertising agencies typically need to meet specific eligibility requirements set by Google. These requirements may include:
- Demonstrated expertise in Google Ads campaign management.
- Maintaining a minimum level of ad spend on Google Ads for clients.
- Meeting certain performance standards, such as delivering solid results for clients.
- Having Google Ads-certified individuals on staff.
2. Google Ads Certification:
To demonstrate expertise, agencies often need to have Google Ads-certified professionals on their team. Google offers various certification exams for different aspects of Google Ads, including search advertising, display advertising, video advertising, and more. Agencies should encourage their team members to pass these certification exams to meet the certification requirements.
3. Best Practices:
Agencies should follow Google’s best practices for campaign management, including adhering to advertising policies, optimizing campaigns for better performance, and staying up-to-date with changes in the Google Ads platform.
4. Performance and Growth:
Google often assesses an agency’s performance based on the results they achieve for clients. Agencies should aim to drive conversions, increase ROI, and improve overall campaign performance to maintain their Google Ads Partner status. Additionally, demonstrating growth in the number of clients and ad spend managed can be beneficial.
5. Specializations:
Google offers specializations for Google Ads Partners in areas like search, display, video, and shopping campaigns. Earning specializations can help your agency stand out and demonstrate expertise in specific types of Google Ads campaigns.
6. Partner Benefits:
Becoming a Google Ads Partner provides agencies with several benefits, including access to resources, training, and support from Google. This can help agencies stay updated with the latest industry trends and Google Ads features.
7. Google Partner Badge:
Once an agency achieves Google Ads Partner status, they are typically granted the Google Partner badge, which they can display on their website and marketing materials. This badge serves as a mark of trust and credibility for potential clients.
8. Collaboration with Google:
Google may also provide Google Ads Partners with opportunities for collaboration, which can include joint marketing initiatives, co-branded events, and early access to new features.
9. Ongoing Requirements:
It’s essential to note that maintaining Google Ads Partner status requires ongoing effort and adherence to Google’s standards and best practices. Agencies need to continuously meet the eligibility and performance criteria to retain their partner status.
Becoming a Google Ads Partner advertising agency can enhance your agency’s reputation, attract more clients, and provide valuable resources for your team to deliver outstanding results in the field of digital advertising. It’s a recognition of your expertise in managing Google Ads campaigns and can be a significant asset for your agency’s growth.
